Why is Gut Health Driving Interest in Research Supported Probiotic Ingredients?

Interest in improving health continues to grow, and consumers are increasingly aware of the link between digestive and immune health and overall wellness. In fact, more than half of all consumers around the world say they use probiotics to help support their health.¹ As recent consumer trends show, research backed probiotic ingredients can help manufacturers formulate products with the digestive- and immune-health benefits consumers want.

Download the Infographic for top trends in the growth of interest in digestive and immune health, and consumers’ increasingly proactive approach to overall wellness, plus insights on formulation opportunities to  meet demand.

1 Kerry, Global Consumer Survey, Digestive & Immune Health, 2019