Ideas, Insights & White Papers
As the global beverage market evolves with consumer demand, beverage categories have undergone a functional revolution. Growing awareness of probiotics mean manufacturers must formulate products with the safe, science-backed ingredients that provide the benefits consumers want.
As consumers seek products that they associate with offering a convenient nutritional boost, formulating functional beverages with probiotic benefits can help manufacturers meet consumer demand in an easy-to-consume format.
As the global beverage market evolves with demand, beverage categories have undergone a functional revolution, creating a vast marketplace of options for consumers. In an expanding market where claims are increasingly important, supporting a product’s benefits by formulating with research-backed ingredients is the best way to establish consumer trust.
Breakfast, lunch, dinner, and two snacks. Five occasions to make great nutritional choices that can start...
Markets for functional foods– products formulated with ingredients offering a health or wellness benefit– are growing across the world. This guide takes an in-depth look at the growing market for functional foods with probiotic benefits and the keys to success in highly dynamic and increasingly competitive environments.
In a world of foods touting probiotic benefits, consumers want to understand the ingredients used in their functional foods and beverages, including the strain of probiotic and whether efficacy is supported by clinical evidence. Choosing a probiotic ingredient supported by high-quality research creates opportunities for manufacturers to provide transparency to help simplify choices.
Using diet to improve day-to-day life, rather than focusing on fixing a health problem once it...
While consumers increasingly look to foods to provide probiotic benefits, the functional food market is evolving.
Prioritizing health is critical for all of us, yet achieving optimal health can come from a...
A growing focus on wellness is creating new demand in the dairy and alternative dairy markets, with added functional benefits like probiotics to help enhance the health halos of these categories.
Download the white paper for emerging trends in functional food markets, consumer demands and how science-backed probiotics can help overcome challenges.