Infographic: What’s new in the functional foods market in North America?

The North American market for functional foods is growing, with nearly 70% of consumers in North America now saying they consume probiotics as part of their everyday diet. Functional food categories where innovation is taking place include bars and snacks. Common perceptions of categories perceived as indulgent or unhealthy are leading to innovation that focuses on reformulation with functional ingredients to increase the healthful benefits.

Formulating with probiotics can create opportunities for innovative foods with digestive health benefits, but providing clarity for consumers with science-backed probiotic ingredients is key. Download the Infographic, Changing Tastes: Trends in the Functional Food Market in North America, for insights on navigating consumer demand, emerging formats, and market requirements.