Global sales of functional/fortified foods topped $175 billion in 2020, driven by growing awareness of digestive health among consumers. In fact, more than half (54%) of all global consumers associate probiotics with digestive health, while nearly half (46%) associate them with digestive health. Regionally, the story is much the same, with as many as 80% recognizing the link between probiotics and digestive health.
Get Regional Insights
To formulate functional foods with the probiotic benefits people want requires an understanding of regional consumer trends and behaviors. Download our regional infographics, Trends in Regional Functional Food Markets, to provide insight into demand and market drivers for foods across the globe that help support digestive and immune health as well as protein absorption.
