Idea Center

Demand for Probiotic Foods and Beverages

Demand for foods and beverages with digestive health benefits is growing beyond yogurt. Opportunity for innovation comes from understanding consumers’ preferred product formats. Proprietary consumer research assessed consumers’ interest in purchasing products in particular categories if they contained ingredients that promoted digestive health.

Fill out the form to download our white paper and learn more about meeting consumers’ desires for efficacious, research-backed ingredients in a variety of products.