Idea Center

Meeting Probiotics Market Consumer Demands for Transparency

With the digestive and probiotics market size growing, their are many complex drivers of demand for food and drink with such benefits.

Research shows consumers purchased a healthy lifestyle product based on transparency. Consumers buy more frequently when they recognize the ingredients and see research related to the product’s efficacy. Watch the video to learn about transparency drivers.

For more information on consumer demand for digestive health benefits, fill out the form to the right to download the white paper: Why Demand for Digestive Health Keeps Growing.