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Meeting Consumer Demands for Transparency

Of the many complex drivers of demand for food and drink with digestive health benefits, research shows consumers purchased a healthy lifestyle product based on transparency. Consumers buy more frequently when they recognize the ingredients and see research related to the product’s efficacy.

Of the many complex drivers of demand for food and drink with digestive health benefits, research shows consumers purchased a healthy lifestyle product based on transparency. Consumers buy more frequently when they recognize the ingredients and see research related to the product’s efficacy.

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