Sweet Earth Sweet on Probiotics and Innovation
Ever wonder where the future of consumer packaged foods is headed? The California-based company Sweet Earth offers a good indication. The company’s all vegetarian plant-based line of convenient foods nails it with an emphasis on healthy ingredients, transparency and functional foods.
To offer its trend-setting Functional Breakfast BurritoTM line it turned to a top-notch probiotic ingredient—BC30™ (Bacillus coagulans GBI-30, 6086). “We love to help food and beverage companies innovate by turning products into cutting edge, on-trend offerings by simply adding our probiotic.”
Why Create a Functional Burrito?
The development of the Functional Breakfast Burritos line was driven by several key trends, according to Kelly Swette, CEO of the Moss Landing, Calif.-based Sweet Earth. “Consumers, now more than ever, are making food choices to support specific health needs. We fell in love with the concept of ‘you don’t need a pill for that!’. Instead of taking a supplement to get your omega-3, protein, or probiotics, you can eat a delicious, nutritious, savory breakfast that delivers key nutrients naturally with superfood ingredients,” Swette explains.
Get Cultured! Breakfast Burrito
“Many of us on the team really weren’t sure we could design a product that contained active probiotics after microwave cooking. BC30 revolutionized our understanding of what we could achieve with probiotics” Swette says. “BC30 was an extremely helpful partner from the get-go. The BC30 team was informative, clear, and ready to help us create a successful and innovative product. Having never worked with probiotics before, BC30 was helpful to us in understanding the quantity we would need in order to achieve efficacy through the cooking process.”