Muscle Mac Pro
Quality Pasta Company is a known innovator in shelf-stable macaroni & cheese products. Though the macaroni & cheese category is already a crowded space, Quality Pasta saw an opportunity to fill a void in the market by innovating to offer more nutritious and Better-For-You options compared to what existed in the category.
Quality Pasta’s flagship brand Muscle Mac® is a protein fortified macaroni & cheese targeted at consumers who enjoy active lifestyles, and those that seek out better nutrition for themselves and their families.
58% of consumers globally are often or always influenced in their food choices by how well a product is tailored to their needs or personality.1
58% of consumers globally are often or always influenced in their food choices by how well a product is tailored to their needs or personality.1
Better-For-You Mac & Cheese
Deciding to further innovate the original Muscle Mac brand, Quality Pasta developed Muscle Mac® PRO, a great tasting white cheddar macaroni & cheese fortified with BC30 (Bacillus coagulans GBI-30, 6086) probiotic and MCT Oil, while still providing 20 grams of protein per serving. Like “Original” Muscle Mac, the Muscle Mac PRO portfolio is also geared toward consumers looking for personalized and Better-For-You benefits in foods and beverages, including women aged 18 – 35, students aged 5 – 18, student-athletes, fitness enthusiasts and vegetarians.
Muscle Mac PRO 
Muscle Mac PRO officially launched in January 2019 and is sold in the United States and Canada. The product is being promoted on social media and supported by specific retailer promotions. According to Quality Pasta Company, initial reception of Muscle Mac PRO in the marketplace has been strong and the company looks forward to additional growth as more consumers try, and love the new product.