Key trends in the global functional beverage market

Kerry’s 2021 global consumer research notes that 65% of consumers have either used or considered products that provide digestive health benefits, indicating strong market potential for probiotic applications across functional beverage categories.

Understanding how to provide products with personalized benefits by choosing ingredients supported by research can help manufacturers formulate the products consumers want.  Download the Infographic, Growing Demand for Beverages with Probiotic Benefits, for the latest market trends and opportunities.