Ideas, Insights & White Papers:
As consumers seek products that they associate with offering a convenient nutritional boost, formulating functional beverages with probiotic benefits can help manufacturers meet consumer demand in an easy-to-consume format.
As the global beverage market evolves with demand, beverage categories have undergone a functional revolution, creating a vast marketplace of options for consumers. In an expanding market where claims are increasingly important, supporting a product’s benefits by formulating with research-backed ingredients is the best way to establish consumer trust.
Coffee and tea have an inherent health halo of their own, a result of their natural antioxidant properties. Combining these benefits with substantiated benefits of ingredients like research supported probiotics can help meet consumer demand for healthy daily brews.
With a goal of providing consumers with digestive- and immune-health benefits in beverages consumed daily, Vahdam Teas India created its Digestion Superfoods Elixir, a tea with the research supported probiotic ingredient BC30™.
BC30™ (Bacillus coagulans GBI-30, 6086) is an ingredient that is easy to formulate into almost any food or beverage. Supplied in its dormant form, it can be incorporated into any product that is baked, boiled, frozen or squeezed.
More consumers are reaching for more snacks, more often.