Probiotics for Pets
Market Stats
The nation’s pet-food sales have nearly doubled since 2000 to more than $22 billion last year, according to the Washington Post. And the bestsellers for dogs and cats are the pricey “premium” lines, which attracted a record-breaking $10 billion in sales last year. If you’re wondering how to keep up with trends in the pet segment or want to launch a new product, look no further than the human food category for inspiration.
One ingredient that offers a turnkey solution to formulating such products is the probiotic, BC30™. The global market of probiotic ingredients, supplements, and foods is expected to reach $64 billion by 2023, according to Global Market Insights Inc. And as the market and education on probiotics increases, consumer awareness continues to grow; currently about 76% of consumers know what probiotics are and associate them with a health benefit. The most attractive opportunities and rampant growth areas of this burgeoning market lie in the food and beverage products sector. Now, innovations in temperature-stable strains mean that probiotics are no longer relegated to the dairy case and supplements aisle.
Go With BC30™
BC30 is a probiotic that can withstand the extreme manufacturing processes necessary for many foods and beverages – a real game changer for the category! How can a probiotic survive manufacturing you ask? BC30’s unique structure safeguards the cell’s genetic material from the extreme temperature and pressures involved in the manufacturing process, along with the challenges it’s exposed to during digestive transit. It is a Gram-positive spore-forming bacterium that, once germinated, produces L+ lactic acid, which supports good bacteria in the gut while displacing the harmful bacteria. Simply adding appropriate levels of BC30 to your product formulation allows you to say that it supports digestive and immune health.
Consider These When Formulating
- Grain-free pet foods
- Foods for better digestion
- New marketing
- Ethical solutions
- Senior pets
- Ingredient scrutiny
- Digestion treats
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