Bigelow Finds Success with Lemon Ginger Herbal Tea Plus Probiotics
It takes an innovative company to identify new opportunities and introduce a never-before-seen product into the marketplace but that’s exactly what family-owned Bigelow Tea did when they launched Lemon Ginger Herbal Tea Plus Probiotics.
The idea behind Bigelow’s Lemon Ginger tea was to bring a level of beneficial nutrients not usually found in tea through the addition of probiotics. “This tea, designed to meet the demands of today’s healthy lifestyles, is the next generation of tea and there is so much behind it,” says Cindi Bigelow, President & CEO of Bigelow Tea based in Fairfield, CT. “We created this new product to be naturally flavorful and delicious and at the same time, provide healthful probiotics that so many of us are looking to add to our daily diets.”
Probiotic Tea Meeting Consumer Demand
Although adding probiotics to a hot beverage may seem counter intuitive and a daunting challenge to most, the idea was a no-brainer for Bigelow Tea. “We identified the opportunity to be the first hot beverage to offer probiotics in new Food and Beverage categories based on consumer desire for probiotics” Bigelow says.
Adding probiotics to a hot beverage was a cutting-edge idea and required persistence and lots of research. “From a development standpoint, it required the use of advanced technology to ensure that the probiotic strains would survive the hot tea application,” according to Bigelow. That’s when Cindi Bigelow and her research and development team turned to GanedenBC30® (Bacillus coagulans GBI-30, 6086).
Bigelow Probiotic Tea
After a year of collaboration, the formula and manufacturing process were complete and the first Bigelow probiotic tea was born.
The company paired the GanedenBC30 probiotic with lemon and ginger, two pleasing botanicals that not only complement one another in flavor, but benefit digestion. “Above all, the tea has to taste good,” Bigelow says. “The caffeine-free Herbal tea is designed to give consumers a momentary break from their busy day and effectively deliver GanedenBC30probiotics, shown to maintain a health balance in the digestive tract.”
Today, Lemon Ginger Herbal Tea Plus Probiotics is one of Bigelow’s top-selling teas and Bigelow can add the First Ever Probiotic Tea feather to its cap. “We will definitely consider doing another probiotic product,” Bigelow says.