Vahdam Digestion Probiotic Tea: From Garden to (Online) Grocer
As consumers search for ways to improve their overall health, research increasingly shows that immunity begins in the gut. Current digestive health market trends highlight growing interest in probiotic teas as a way to support both digestive and immune health. With a goal of providing consumers with digestive- and immune-health benefits in beverages consumed daily, Vahdam Teas India created its Digestion Superfoods Elixir, a tea with the research supported probiotic ingredient GanedenBC30®, as well as turmeric, ginger, and other botanicals. The tea is part of Vadham’s range of ‘superfood’ teas, formulated especially to meet the demands of health-conscious individuals.
Better Ingredients, Better Tea
To meet demand for “better-for-you” ingredients, Vahdam Teas has disrupted the supply chain by taking probiotic teas straight from the garden to the online grocer. The teas are procured directly from hundreds of gardens in India, and within days of production, are packaged fresh and shipped directly, eliminating the middleman to bring fresh teas to market faster. With growing interest in all-natural ingredients, minimally processed and cleaner label, GanedenBC30 was a logical fit to complement the tea’s health halo because it is 100% natural, non-GMO, vegan, and gluten-free.
Digestion Superfoods Elixir Tea
Vahdam Teas aims to provide freshly harvested teas to the end consumer and promises all natural ingredients. Available as a ready-to-brew powder, the Digestion Superfoods Elixir teas can be mixed with hot water, low-fat milk, or a nut milk of choice, or served as a refreshing cold brew. The teas are available online, with a reach of 90-plus countries across the globe, including key markets in India, the US and Europe.
The brand offers a collection of more than 75 signature blends, which have won over 22 awards in the last several years. Additionally, in the US, Vahdam Teas has been featured as one of Oprah Winfrey’s Favorite Things.