Probiotics in Cereal

Market Stats

Cereal sales are in decline, but a little innovation in the dry cereal market would go a long way in boosting sales. Consumers want new. They want new in terms of healthier benefits, above and beyond what’s currently available, combined with easy, flavorful and something the whole family will eat.

One healthy NEW twist would be to add probiotics to your products. The global market of probiotic ingredients, supplements, and foods is expected to reach $64 billion by 2023, according to Global Market Insights Inc.  And as the market and education on probiotics increases, consumer awareness continues to grow; currently about 76% of consumers know what probiotics are and associate them with a health benefit. The most attractive opportunities and rampant growth areas of this burgeoning market lie in the food and beverage products sector. Now, innovations in temperature-stable strains mean that probiotics are no longer relegated to the dairy case and supplements aisle.

Go With BC30™

BC30™ is a probiotic that can withstand the extreme manufacturing processes necessary for cereals – a real game changer for the category! How can a probiotic survive manufacturing? BC30’s unique structure safeguards the cell’s genetic material from the extreme temperature and pressures involved in the manufacturing process, along with the challenges it’s exposed to during digestive transit. It is a Gram-positive spore-forming bacterium that, once germinated, produces L+ lactic acid, which supports good bacteria in the gut while displacing the harmful bacteria. Simply adding appropriate levels of BC30 to your cereal product formulation allows you to say that it supports digestive and immune health.

Formulation Ideas

• Immune-supporting cereal with probiotics, vitamins and minerals
• Gluten-free cereal with digestive benefits
• High-protein cereal
• Cereal for seniors with high fiber & probiotics
• Most any cereal application

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