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Probiotics in Frozen Foods

Heating up frozen foods sales with probiotics

Market Stats

With the global frozen foods market predicted to reach $360.36 billion by 2024, according to a September 2016 report by Grand View Research, there’s room for innovation in the freezer. So, what’s a manufacturer with already existing frozen SKUs or one wanting to launch in the frozen market to do? Go for it – but be smart. And in today’s market, smart means healthy.

One healthy strategy would be to add probiotics to your products. The global market of probiotic ingredients, supplements, and foods is expected to reach $64 billion by 2023, according to Global Market Insights Inc.  And as the market and education on probiotics increases, consumer awareness continues to grow; currently about 76% of consumers know what probiotics are and associate them with a health benefit. The most attractive opportunities and rampant growth areas of this burgeoning market lie in the food and beverage products sector. Now, innovations in temperature-stable strains mean that probiotics are no longer relegated to the dairy case and supplements aisle.

Go With BC30™

BC30™ is a probiotic that can withstand the extreme temperatures necessary for frozen foods – a real game changer for the category! How can a probiotic survive in a frozen product? BC30’s unique structure safeguards the cell’s genetic material from the extreme temperature and pressures involved in the manufacturing process, along with the challenges it’s exposed to during digestive transit. It is a Gram-positive spore-forming bacterium that, once germinated, produces L+ lactic acid, which supports good bacteria in the gut while displacing the harmful bacteria. Simply adding appropriate levels of BC30 to your frozen food allows you to say that it supports digestive and immune health.

Formulation Ideas

  • Breakfast Items
  • Pizza
  • Frozen Novelties
  • Prepared Meals
  • Most any frozen application

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