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Probiotics in Juice

Illustration Juice equals new opportunity

Market Stats

As manufacturers respond to demand for less sugary, more functional juices, the market continues to grow. According to 2017 data from Statista, total sales for leading refrigerated juice and juice drinks in the U.S. alone came to about 6.75 billion U.S. dollars. But sales for many of these ‘healthy’ juices are on decline or flat as consumers become better label readers. Companies offering truly healthy and innovative juices appear to be the pick for today’s juice generation.

One healthy twist would be to add probiotics to your products. The global market of probiotic ingredients, supplements, and foods is expected to reach $64 billion by 2023, according to Global Market Insights Inc. And as the market and education on probiotics increases, consumer awareness continues to grow; currently about 76% of consumers know what probiotics are and associate them with a health benefit. The most attractive opportunities and rampant growth areas of this burgeoning market lie in the food and beverage products sector. Now, innovations in temperature-stable strains mean that probiotics are no longer relegated to the dairy case and supplements aisle.

Go With BC30™

BC30™ is a probiotic that can withstand the extreme manufacturing processes necessary for juices – a real game changer for the category! How can a probiotic survive in a juice? BC30’s unique structure safeguards the cell’s genetic material from the extreme temperature and pressures involved in the manufacturing process, along with the challenges it’s exposed to during digestive transit. It is a Gram-positive spore-forming bacterium that, once germinated, produces L+ lactic acid, which supports good bacteria in the gut while displacing the harmful bacteria. Simply adding appropriate levels of BC30 to your juice product formulation allows you to say that it supports digestive and immune health.

Formulation Ideas

  • HPP fruit & vegetable juice
  • Immune-supporting juice for kids
  • High-fiber juice for seniors
  • High-protein juice for athletes
  • Most any juice application

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