Probiotics for Hot Beverages
Market Stats
The Nielsen’s 2015 Global Health & Wellness Survey found that 88% of those polled, and across all demographics, were willing to pay more for healthier foods. And a 2017 SSI Consumer Survey found that almost half (45%) of all respondents would pay 10% or more for products fortified with probiotics
One ingredient that offers a healthier option for formulating such foods is the probiotic, BC30™. The global market of probiotic ingredients, supplements, and foods is expected to reach $64 billion by 2023, according to Global Market Insights Inc. And as the market and education on probiotics increases, consumer awareness continues to grow; currently about 76% of consumers know what probiotics are and associate them with a health benefit. The most attractive opportunities and rampant growth areas of this burgeoning market lie in the food and beverage products sector. Now, innovations in temperature-stable strains mean that probiotics are no longer relegated to the dairy case and supplements aisle.
Go With BC30™
BC30 is a probiotic that can withstand the extreme manufacturing processes necessary for many foods and beverages – a real game changer for the category! How can a probiotic survive manufacturing you ask? BC30’s unique structure safeguards the cell’s genetic material from the extreme temperature and pressures involved in the manufacturing process, along with the challenges it’s exposed to during digestive transit. It is a Gram-positive spore-forming bacterium that, once germinated, produces L+ lactic acid, which supports good bacteria in the gut while displacing the harmful bacteria. Simply adding appropriate levels of BC30 to your product formulation allows you to say that it supports digestive and immune health.
Formulation Ideas
- Instant coffee packets with probiotics
- Traditional black tea with probiotics
- Boosted hot chocolate with probiotics giving it a health halo
- Cup of chicken noodle soup with probiotics for immune support
- Most any hot beverage or hot liquid food application on the market
To download this white paper, please fill out the form.
