Probiotics in Nutritional Bars

Market Stats

These days, almost everyone is eating snack and/or nutritional bars—80% of households to be exact (according to Mintel)—and it’s parents, kids and teens who are the most engaged with the market. New bars seem to launch daily so for the bar segment to hit forecasted numbers, it’s imperative that manufacturers hone their bar entrees with the right ingredients.

One healthy strategy would be to add probiotics to your products. The global market of probiotic ingredients, supplements, and foods is expected to reach $64 billion by 2023, according to Global Market Insights Inc.  And as the market and education on probiotics increases, consumer awareness continues to grow; currently about 76% of consumers know what probiotics are and associate them with a health benefit. The most attractive opportunities and rampant growth areas of this burgeoning market lie in the food and beverage products sector. Now, innovations in temperature-stable strains mean that probiotics are no longer relegated to the dairy case and supplements aisle.

Go With BC30™

BC30™ is a probiotic that can withstand the extreme manufacturing processes necessary for bars – a real game changer for the category! How can a probiotic survive in a bar? BC30’s unique structure safeguards the cell’s genetic material from the extreme temperature and pressures involved in the manufacturing process, along with the challenges it’s exposed to during digestive transit. It is a Gram-positive spore-forming bacterium that, once germinated, produces L+ lactic acid, which supports good bacteria in the gut while displacing the harmful bacteria. Simply adding appropriate levels of BC30 to your bar formulation allows you to say that it supports digestive and immune health.

Formulation Ideas

• Weight-loss bar
• Fiber bar
• High-protein bar
• Gluten-free bar
• Most any nutritional bar application

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