Ideas, Insights & White Papers:
All White Papers

As the global beverage market evolves with demand, beverage categories have undergone a functional revolution, creating a vast marketplace of options for consumers. In an expanding market where claims are increasingly important, supporting a product’s benefits by formulating with research-backed ingredients is the best way to establish consumer trust.

Download the white paper for emerging trends in functional food markets, consumer demands and how science-backed probiotics can help overcome challenges.

Consumers’ quest for healthier options in both dairy and dairy alternatives creates new demand for more products with probiotic benefits.

As awareness of the role of the gut microbiome in overall wellness grows, consumers seek research-backed products that support it.

Research shows consumers are interested in food and beverages with digestive health benefits, yet in the US, probiotics appear on only .5% of menus.

Over the past five years, the number of internet searches for “Gut Health” has grown by 669%.

This white paper examines the eating patterns of consumers globally

Snacking has disrupted how people eat. Consumers now snack constantly

Now, more than ever, there is a growing emphasis among consumers for diversity and personalization of products.

The beverage category is rapidly evolving with functional beverages predicted to emerge as the fastest growing

In the past decade, probiotics have gone from obscure ingredient to a top trend in the food and beverage industry

The global probiotics market is projected to grow to $64 billion at a CAGR of 7%