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Research shows consumers are interested in food and beverages with digestive health benefits, yet in the US, probiotics appear on only .5% of menus.
Over the past five years, the number of internet searches for “Gut Health” has grown by 669%.
In the past decade, probiotics have gone from obscure ingredient to a top trend in the food and beverage industry
The global probiotics market is projected to grow to $64 billion at a CAGR of 7%